Sink or swim: How to survive waves of change in a fast-paced industry

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  • Why are companies like Apple on top of the world while others like Blackberry have been relegated to a minor market share? Why is Netflix king and Blockbuster extinct? Netflix spotted a strategic inflection point and capitalized on it, says Rita Gunther McGrath.
  • A strategic inflection point is a shift in the external environment that changes the assumptions upon which a business is based—it could be technology, social norms, or a company’s reputation.
  • People and organizations who see inflection points early and respond to them with a small investment or an experiment have an advantage. They will swim while their competitors may sink.


Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen
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