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- When it comes to developing an effective online campaign, it’s important to build a team of members who understand their audience and who have a clear understanding of their team’s division of labor.
- Successful campaigns understand the pros and cons of various social media platforms — their respective architectures are important when it comes to strategically propagating a message. Having someone who spends concentrated time to really understand how the platforms work, and how to capitalize on their algorithms, is vital to compete in today’s political world.
- Young people aren’t automatically savvy when it comes to boosting a campaign’s engagement. What matters most is having the resources to train team members how to better utilize social media.
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