How does criticism affect popular culture?

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  • Popularity has a funny way of correcting or reversing itself, says journalist and film critic A.O. Scott. It’s a weird and fickle index—never identical to quality, though it can coincide with it.
  • Movies like Avatar that are capitalist consumer hits can fade over time. Meanwhile works that were initially passed over can be dredged out of forgotten corners to glory many years later.
  • Moby Dick is an example of how critics can turn the tide of popularity, for better and for worse. First, critics dismissed Moby Dick and it was forgotten until a resurgence of interest by critics many years later. It’s now a staple of American literature.

Better Living Through Criticism: How to Think About Art, Pleasure, Beauty, and Truth
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