Why generational pressure is the key to climate change policy

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  • With figures like Greta Thunberg and demonstrations like the global climate strike, it’s become apparent that young people are driving the effort to stop climate change.
  • This generational pressure is the key to change. In the same way that smoking became less accepted in society, even frowned upon, so too can the behaviors that have sped up climate change.
  • Moving forward, energy companies will play a major role if they can reimagine themselves as part of the solution to this crisis and forge a better path to save the planet.

A Better Planet: Forty Big Ideas for a Sustainable Future


A Better Planet: Forty Big Ideas for a Sustainable Future
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