Brand-New Experience: How Destinations Are Making Their Mark

pcma.org Building an authentic brand identity is a complicated process for destinations. Here’s how a handful of CVBs have tackled the issue — and how organizers have meaningfully hitched their events’ theming to those brands. (pcma) Read More

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pcma.org

Building an authentic brand identity is a complicated process for destinations. Here’s how a handful of CVBs have tackled the issue — and how organizers have meaningfully hitched their events’ theming to those brands. (pcma)

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