Is the ‘forever transaction’ business model ethical?

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  • How can you build a subscription model that continues to satisfy your consumer while avoiding fatigue and potential ethical downfalls?
  • According to business consultant and speaker Robbie Kellman Baxter, you must first determine whether your service really requires a subscription in the first place. And if it does, be careful not to overwhelm the customer, which can lead to subscription guilt.
  • Trust is just as important. Hiding the cancel button from your customers might keep them around in the short term, but this ultimately eats into your brand equity.

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