How to activate the ‘seeking system’ of your brain

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  • There is a part of the brain called the ventral striatum, aka the “seeking system,” that drives humans to explore and learn new things. When activated, the system releases dopamine and makes us feel good.
  • There are three main ways that leaders can stimulate the ventral striatums of their team: through experimentation, by finding ways to learn and play to individual strengths, and by making the purpose of the work personal.
  • As some major companies have learned, being playful and curious is a pathway to boosted creativity and innovation.


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