Under what conditions are we most creative?

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  • Creative individuals produce better work when there’s a deadline involved, says media mogul Tina Brown.
  • To extract great work, you shouldn’t have the option to escape it. Deadlines add a level of pressure that makes for better results.
  • In Brown’s opinion, some of the best journalistic work was done in the period after 9/11. The combination of subject matter, content, and passion rallied creatives to put forth incredible coverage.



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