Haven’t found your niche? This might be why.

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  • A niche, in terms of the economy and what you do for a living, is often considered a special talent or service that speaks to you on a different, secondary level. Adam Davidson, co-founder of NPR’s “Planet Money” argues that when a niche finds an audience and becomes a successful business, it evolves into its own primary economy.
  • For most people, finding something you’re passionate about can take a long time. The search should happen concurrently with your current job and life, not in place of them.
  • It won’t be easy and there will have to be sacrifices, Davidson says. But when it’s something that you can’t live without doing, then it is worth investing the time and effort.

The Passion Economy: The New Rules for Thriving in the Twenty-First Century
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