There are many variables in every negotiation, which means there is no silver bullet or magic phrase you can use to win every single time. On top of that, the idea of “winning” changes depending on the situation. The key to success is being able to identify the type of negotiation and use a strategy that gets you what you want.
“Successful negotiation is not about getting to yes,” says former FBI negotiator Chris Voss. “It’s about mastering no and understanding what the path to an agreement is.”
In this video, experts including Voss, Shark Tank investor Daymond John, author and real estate broker Fredrik Eklund, game theorist Kevin Zollman, Harvard International Negotiation Program director Dan Shapiro, and others detail the different types of negotiations and share tips on how to navigate them effectively so that both sides feel like they’ve arrived at a good spot, somewhere near the center. You can also learn how to outsmart an opponent in a zero-sum situation.