5 Myths About Attendee Tracking Technology Busted

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Despite the many benefits and use cases of event data, in particular via attendee tracking technology, there are still a few myths or misconceptions.

Let’s get those clarified, shall we?

We’ve recently talked with Greg Lazzaro, Founder and President at TRC, and discussed the different tracking technologies in this 24-minute webinar.

Here are five of the biggest myths busted:

Myth #1 – Attendee Tracking Technology Is Too Expensive

Are you thinking that you’ll never be able to afford attendee tracking technology for your own events?

Think again.

The reality is, BLE and RFID are more expensive than barcode tracking technology, but those two are separate needs.

As an event marketer, BLE can provide lots of benefits, from better engagement, to better networking to gamification. The analytical data you receive will allow you to increase attendance, so it’s crucial that you look into the overall cost-benefit as compared to just the costs.

Watch The Full Webinar: How To Choose Attendee Tracking Technology

Myth #2 – You’d Need A Huge Event to Benefit From Attendee Tracking

When you hear about attendee tracking, you probably envision events with 1,000 and 10,000 of attendees, but the technology can also be useful for smaller events. It simply depends on your needs.

Even if you have an event with just a couple of hundred attendees, if you’re holding sessions or events within the event and you just want to know “Who’s There?” attendee tracking technology could still be for you.

You might not need analytics or data on behavioural patterns, but a mobile phone with tracking software on it to scan a barcode on the badge as soon as someone walks into the room could be a valuable tool.

Watch The Full Webinar: How To Choose Attendee Tracking Technology

Myth #3 – Attendee Tracking Technology’s Perfect

Very frequently, people assume that the technology is perfect. And whilst we all wish it was, it’s not. Ultimately, you’re dealing with technology and technology breaks. Your attendees are walking around with en electronic device which has the potential for failure.

Additionally, you’re dealing with proximity reading technology so it does require people to be within a certain space so there is a margin of error for that. You don’t want attendees to think that just because they’re outside of a 100ft radius they are no longer being tracked. That’s just not the reality and you need to be aware of this.

Watch The Full Webinar: How To Choose Attendee Tracking Technology

Myth #4 – BLE & RFID Will Replace Barcode Scanning Technology

You might think that BLE and RFID are the main attendee tracking technologies, but there’s actually more. And each of those has their own use cases, benefits & advantages.

We can’t really speak of ‘main technology any longer.

Even barcode scanning technology is still very viable and useful, especially for access control at events. In fact, it’s probably still one of the industry’s most used technology.

Scanning an attendee’s barcode is very precise, because it requires an interaction between the attendee and yourself or your staff. It requires a human gatekeeper who scans the badge to determine whether someone can come in or needs to stay out.

Watch The Full Webinar: How To Choose Attendee Tracking Technology

Myth #5 – Attendee Tracking Will Disrupt My Attendees’ Experience

With attendee tracking via RFID or Bluetooth Low Energy, you can see how attendees behave without them having to take any action on their part. It’s what event technologists consider passive attendee tracking vs. active.

So don’t assume that using tracking technology will somehow disrupt the attendee experience.

Want to learn more about choosing the right attendee tracking technology?

Watch Next 👀 How to Choose Attendee Tracking Technology

A 24-Minutes Q&A with Greg Lazzaro, Founder & President at TRC Badgerite 👇

Webinar: How To Choose Attendee Tracking Technology

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