Innovating Business Events – The Customer Perspective

Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation. LEARNER OUTCOMES: Learn what skills and competences are needed to meet future requirements and to innovate. Examine the future role of business events in the communications mix of organizations. Explore which sectors can help us evolve business events.

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Innovating-Business-Events-The-Customer-Perspective

Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.

LEARNER OUTCOMES:

  • Learn what skills and competences are needed to meet future requirements and to innovate.
  • Examine the future role of business events in the communications mix of organizations.
  • Explore which sectors can help us evolve business events.

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